No.1 app for the world’s no.1 hobby - Fishing
Fishing is a hobby shared by millions of people around the world and Fishbrain was born to connect these millions of anglers. With more than 9 million registered users, it touches three main areas: social, utility and commerce.
Anglers share their catches and chat with each other, get tips to become better by following millions of hotspots, catch positions and best baits and can buy and review fishing gear through the marketplace.
Project type
Website, iOS & Android app
Company, Role
Fishbrain, Growth Product Designer, 2018-19
Growing the product
At Fishbrain, I took the opportunity to start a whole new challenge in my career by joining the Growth team. Bringing my previous extensive knowledge on how to design user experiences, my daily work combined UX design, data and growth hacking to come up with solutions for:
1. New user Experience
2. Conversion Rate Optimization
3. Core Product
New user Experience
2M more registered users in 9 months (a total of 7M)
Personalized signup and onboarding
Rethinking and designing a strategy for SEO
Optimizing App and Play Store creatives
Conversion Rate Optimization
2x more revenue compared to the previous year
Redesigned paywalls, special offers, and premium banners.
Refine premium strategy and points of sale.
Core Product
Increase retention through habit loops
Parallel to my work as a Growth Designer I also helped shape the core product, mainly focusing on creating habit loops to increase retention.
Leaderboards
Leaderboards to rank users according to the amount of fish per species they catch per month.
User onboarding
Empty states to guide the user throughout the app.
Search Logic & Design
Search redesign and logic.
“As a designer, being able to marry great user experience with business results is unbelievably gratifying.”