Product Designer — born by the ocean, shaped by multicultural experiences.
Say hi — inesjoaosilva@gmail.com | Linkedin | Book a 1:1 at ADPList
My design philosophy
I apply a product and design thinking mindset to build strong foundations, craft meaningful experiences, mentor others, and elevate design across organizations.
User centered
Gather insights through discovery and validation research to inform product and design visions using strategy decks, user journeys and interfaces.
Systems thinking
Understand the different parts of a complex situation and create one piece of information that is understandable and positively affects the people that are influenced by it.
Inclusive design
Facilitate a space for ideas and include everyone in the process to build an experience which is made of everyone’s work.
Evidence driven
Use evidence to support the design of experiences in every step of the way to prove the value and impact of its outcome to the business and its users.
Impact focus
Define business strategy, prioritize product features and write business requirements, while coordinating product development in a cross-functional team.
Joyful Collaboration
Create an environment where everyone enjoys working, takes ownership, and feels connected to work towards the same goal.
“I believe in design as a service capable of solving every world problem with purpose, structure and beauty.”
My design journey
Work Experience
2023/25 — Senior Product Designer at CARE Preventive (Zurich, Switzerland)
2023/24 — Senior Product Designer at Sparrow Ventures (Zurich, Switzerland)
2020/23 — Product Designer at Spotify (Stockholm, Sweden & Berlin, Germany)
2019/20 — Senior Product Designer at Lifesum (Stockholm, Sweden)
2018/19 — Product Designer (Growth) at Fishbrain (Stockholm, Sweden)
2013/17 — UX/UI Designer at Ginetta (Zurich, Switzerland)
2011/12 — Graphic Designer at Inovazi (Coimbra, Portugal)
Education
2019/20 — MA in Digital Management (Hyper Island & Teesside University, Stockholm, Sweden)
2015/16 — CAS in Interaction Design (OST Campus Rapperswil, St Gallen, Switzerland)
2010/11 — Erasmus in Communication Design (BAU, Barcelona, Spain)
2008/11 — Bachelor in Communication Design (ESAD, Porto, Portugal)
Design shapes the world — but what led me here?
“As a designer, your life is filled with problem-solving, establishing relationships, to make sure you’re providing the most enjoyable experience to people. That’s why, I’m always looking for different ways of designing the world.”